It’s time to level up your social media strategy.
In our increasingly online world, your brand’s online presence is key to your digital marketing strategy. You shouldn’t have to shell out thousands in order to compete with massive corporations and high-powered publicists on social media.
The Social Media Brand Identity Workbook walks you through a series of prompts to identify your core goals, your target audience, and your brand personality. From there, you’ll refine and document your messaging, tone, and topics—all the way down to your on-brand emoji (yes, that’s a thing now).
—Nichole Real, Communications Manager at the Arcus Center for Social Justice Leadership
“The brand strategy process turned out to be more eye-opening than I expected. I learned a lot about myself as we worked through the process, and so far I’ve been impressed with the results. It was seriously like therapy for my brand.”
—Jennifer Copeland, Realtor/Designer/Stager
—Haroon Rahman, Photographer/Musician
So many of my clients have benefitted from the brand identity strategy sessions I offer as part of my paid services. I quickly realized that I wanted to make the branding knowledge that I’ve been privileged enough to gain over my career accessible to anyone who wants it, regardless of their ability to pay.
Frequently Asked Questions
Who is this workbook for?
Long answer: Artists, creatives, hobbyists, side-hustlers, solopreneurs, and small business owners who want to put a professional, strategic polish on their online presence—especially those who like to DIY their way through marketing and social media.