It’s ok, we’ve all been there: you’ve been so wrapped up in the day-to-day operations of your business that “Post to Instagram” has been sitting at the bottom of your to-do list for weeks, gathering digital dust.
Don’t stress! Influencers and trendy brands make it seem easy breezy, but managing social is WORK just as much as any other part of your biz. And it’s an important part—to stand out in our increasingly online world, your business’s social presence has to be a priority. If your social is an afterthought, you’re missing out on a huge opportunity to connect with your customers and fans.
Social media management, when done right, is a full-time job. So if it feels like taking on yet another job is just too much, it might be time to outsource the role. Here are some sure signs it’s time to hire a social media manager.
You’re burnt out from juggling three social channels AND your business operations
It’s starting to feel like “burnout” is the word of the year, and that’s especially true for small business owners and entrepreneurs. When so much is uncertain, it’s hard to know how to prioritize your operations. And digital marketing—including growing your reach via socials—should be high on your priority list!
Give yourself a break by outsourcing your social strategy and daily tasks to a professional. You do the same for your bookkeeping, right?
You post all the time, but you don’t get enough engagement
It’s a classic dilemma. You’re working hard on your social media content, but you’re just not seeing the likes, clicks, and conversions you need to justify the time you’re spending.
Here are some quick tips to help you boost engagement in the short term:
- Focus on the right channels. If you’re a highly visual brand, focus on Instagram and Pinterest content. If your brand’s value comes from your insights and conversations, focus on Twitter.
- Know and target your niche. If you’re posting for everyone, you’re posting for no one. Engage with the right accounts and use the right hashtags to grow your reach in the right direction.
- Review your analytics. Figure out what’s working and what isn’t, and adjust your strategy accordingly.
Sound like a lot of work? That’s because it absolutely is. Without a professional on your team, it can be hard to optimize in a way that will drive the engagement you want and still have time for alllll the other things.
You have lots of great ideas, but not enough time to post consistently
The great thing about working with a freelance social media manager is that the process can be as hands-on or hands-off as you want. If you want to maintain creative control over the accounts, more power to you! Or maybe you have a broader creative vision, but you need some support and guidance to turn it into a strategy. A social media manager handles the administrative work of keeping accounts running smoothly, interprets analytics, and stays on top of trends to help take your ideas and creative vision to the next level.
Ready to take the next step toward prioritizing your socials?